SUMMER SOURCING
The summer season presents a unique opportunity for recruiters to tap into the vast talent pool on LinkedIn. Summer is prime time for candidates to be actively seeking new career opportunities which makes LinkedIn an invaluable resource for sourcing top candidates! To make the most of this summers hiring season, we have some tips to help you effectively leverage LinkedIn to recruit the best talent for your organization.
1 - Optimize your LinkedIn presence
Before you begin sourcing, make sure your company’s LinkedIn profile is in tip top shape! Update any old information and highlight the organization’s values and culture. You will want a strong LinkedIn presence to create a great first impression and attract incredible candidates.
2 - Establish your ideal candidate profile
When you have established the summer roles you want to fill, then you will be able to establish what you are looking for in the perfect candidate. Define key qualifications, skills, and experience. This will narrow down your search and target the right candidates effectively.
3 - Advanced search filters
Be sure to take advantage of the advanced search filters LinkedIn offers so that you may refine a search and find candidates based on criteria such as location, industry, and experience.
4 - Join relevant LinkedIn groups
Join industry-specific LinkedIn groups and actively engage in discussions. By sharing insights, answering questions, and providing valuable information, you can establish yourself as an authority in your field. This engagement will help you build connections with potential candidates who are active in these groups.
5 - Pay attention to recommendations
Recommendations often get overlooked but they can provide valuable insight into a candidate’s skills, work ethic, and character because they come from those that know them best including: colleagues, managers, or clients.
6 - Post stellar job listings
You want your job listings to be compelling and concise! Include highlights of key responsibilites, qualifications, and benefits. Don’t forget keywords that will increase visibility in LinkedIn searches. If you are able, share any exciting projects or upcoming initiatives the candidate could be a part of to peak their interest.
7 - Referrals are key
If your company does not already have a program in place, create an employee referral program with amazing incentives that will motivate employees to become an integral part of the candidate sourcing process. Current employees are often going to be your greatest connection to the next best candidate.
8 - Be proactive and sincere
When you reach out to candidates, tailor your messages to be a reflection of their unique qualifications and experiences. Reference achievements or common interests and show genuine interest in their background. This sincere and personal touch with increase the likelihood of a connection.
In addition to the tips above, we have also put together some sample search strings you can utilize on LinkedIn for candidates in sales and finance:
Sales:
- "Sales Representative" AND "Finance"
- "Business Development" AND "Sales" AND "Financial Services"
- "Account Executive" AND "Sales" AND "Banking"
- "Sales Manager" AND "Investment" AND "Finance"
- "Sales Specialist" AND "Insurance" AND "Financial"
Finance:
- "Financial Analyst" AND "Sales"
- "Finance Manager" AND "Business Development"
- "Investment Banking" AND "Sales"
- "Finance Director" AND "Sales Strategy"
- "Corporate Finance" AND "Sales Operations"
Feel free to modify these search strings based on your specific requirements, such as location, experience level, or industry. Remember to use quotation marks around phrases for more accurate results. Additionally, utilize LinkedIn's advanced search filters to further refine your search based on specific criteria like location, education, or company size.
These tips and search strings are just a few ways you can embrace the power of LinkedIn this summer and unlock a world of potential for your recruitment efforts.
Happy summer sourcing!