Athletes are a fantastic target market for potential advisors – they are coachable, passionate, and competitive.
Did you know 1 in 5 Northwestern Mutual advisors are former college athletes?
Former Athletes in Sales -- LinkedIn network:
Step 1: Search “Sales” AND “Baseball” (replace baseball with a sport of your choice)
Step 2: Connections>> 1st and 2nd
Step 3: Location >> Your Location
Step 4: Identify mutual connections and ask for introduction
Step 5: Once introduced- conduct a brief phone call or meeting and then make an introduction to a recruiter
Language for 1st connection:
“Hi Jonathan, we have been connected for a few years now and I notice you have an impressive sales background PLUS you played baseball at XYZ College! Our firm has a lot of former athletes- both professional and collegiate so when I came across your profile I thought I’d reach out. What is your availability this Friday afternoon for a brief conversation?”
Language for an introduction to a mutual connection:
“Hi Lauren- I notice we have a mutual connection in Jon Smith. Jon has an impressive background as an athlete and in sales and is someone I would like to introduce myself to regarding some career opportunities. Would you mind making the introduction? Thank you,”